About me

My name is Justyna and I'm a creative designer and brand builder who sees worlds where others see logos.

I specialise in design that connects brands with the people they're made for. When I work on a brand, I don't start with the logo. I start with what it feels like, what it sounds like, and what it would never do.

I create social media content end to end — photography, reels, graphics, carousels — because when you control the whole visual story, everything feels more intentional.

If you care about building something that genuinely connects with people, let's talk.

My proccess

My process begins with researching the brand's vibe to better understand it and with gathering target group insights. This is an important step that forms a foundation to the next phase which is conceptualisation, where I brainstorm ideas, sketch initial concepts, and develop mood boards to visually explore different directions. Once a strong concept is established and approved, I move into the execution phase, meticulously(a quality my former manager Ludivine often pointed out, so thank you!) crafting the design elements using Illustrator, Photoshop or InDesign, paying close attention to typography, color palettes, imagery, and overall composition.

SKILLS

conceptual thinking • branding • social media • photography • Adobe Creative Suite • AI

VALUES

experimentation • embracing failure • constantly challenging oneself to stay fresh and innovative

EDUCATION

Publishing/DTP - Master of Science; West Pomeranian University of Technology, Szczecin, Poland

WWW Technology - Postgraduate education; West Pomeranian University of Technology, Szczecin, Poland

Marketing & Management - Bachelor’s Degree; West Pomeranian University of Technology, Szczecin, Poland

HOBBIES

Avid photographer • Psychology • Art • Travel

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