Önskefoto is a specialist in personalized photo products, operating in Sweden. The company offers a range of services including creating custom photo books, printing photos and producing various personalized photo items such as calendars, cards, and wall decorations.
Önskefoto served as the main partner of the Metro Photo Challenge in Sweden, which is the globally running photography competition for professional and amateur photographers alike. That granted the brand with visibility and opportunities for engagement across various platforms, including online, print, and in-person interactions during Photo Meets.
The campaign overarching theme was 'City living'. I had the chance to create a logo and a series of postcards, featuring various discount offers, that were distributed during the Photo Meets. These photography meetings were held across three cities: Malmö, Stockholm, and Gothenburg.
During the Metro Photo Challenge Onskefoto organised a side photo competition for their customers, titled "Mitt favoristalle"("My Favorite Place"). To enter the competition participants were invited to submit a photo capturing the essence of their most cherished place.
I design the logo of the competition and the supporting materials.