9292 is a company that allows users to access travel information for different kinds of public transport in the Netherlands. During my time at Sense Studios, I had the opportunity to design a promotional banner for the "9292 Game" — an interactive campaign developed to raise awareness around the launch of the new travel platform.
The goal was to create a banner that would spark curiosity, draw attention, and encourage interaction.
After an avalanche of ideas, I chose the most unexpected one — a chicken in a taxi.
In the "9292 game," one of the travel options was a taxi, where the driver shared the front seat with a chicken.
Within its first weekend online, the banner attracted an impressive 1.2 million clicks.