Embedded Files
Lily Koi is a unique line of handmade and hand dyed textiles inspired by the vivid colors and fabrics of Vietnam, Myanmar (Burma) and Thailand.
Challenge
Challenge
Unveil the timeless elegance of vintage and handcrafted cushions, revealing their captivating beauty to the target audience(B2B(boutique hotels) and B2C).
Solution
Solution
A minimalist web design, adorned with captivating lifestyle visuals showcasing the artistry of handmade pillows. A website that weaves together the story of the Hmong artisans behind the fabrics—highlighting the craftsmanship, cultural heritage, and handmade origins that make each piece truly unique.
Today Lily Koi's pillows grace boutique hotels worldwide and are also available at Harrods in London.
Art direction / Web design / Photography / Photo Styling / Post Production
Photoshoot location: Ho Chi Minh City (Saigon), Vietnam
Home page
Color Palette: The primary colors are monochrome, with a heavy emphasis on black and white. This neutral palette feels sophisticated and allows the product itself to be the focus.
Layout: The layouts are airy and uncluttered. I use a lot of white space to give each element—whether it's a product image or a block of text—room to breathe. This creates a sense of luxury and calm.
Boutique page
Google Sites
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